DO WE REALLY KNOW WHERE OUR FOOD COMES FROM?
Blue Apron is an ingredient-recipe kit which can be delivered to your door. My teammate Isabelle and I expanded on the concept of "People do not always know where their food comes from". We created the “Blue Apron: Source” campaign.
Art Director: Christina Hoang
Copywriter: Isabelle Tobe
Creative Director: Marcel Jennings
