SOME CALL THEM PETS.
SOME CALL THEM THEIR CHILD.

When it comes to traveling, taking your dog with you can be a hassle. For Purina Dog Food, My partner and I came up with ways to make traveling with your dog easier. We created a campaign called, Purina Companionship. We redesigned packaging, created a commercial and an App.

Our concept is people like to treat their pets like their babies. With that concept, we created prototypes of a dog backpack, lunchbox, and a sling which you hang from the backseat to feed your hungry dog during those long car rides.

Our commercial highlights the backpack from the packaging.

The Purina Companionship app locates places to walk your dog or to a dog park. It also locates pet stores such as Petsmart or Petco, vets, and convenience stores that sell Purina Dog Food.

Art Director: Christina Hoang
Copywriter: Emily Mattice
Dog: Kobe
Creative Director: Marcel Jennings