CHAFING SOUNDS BAD.

Running doesn’t sound so bad. In a way, it’s peaceful to hear the birds singing to you for your morning run, or hearing the crowd cheer for you as you cross the finish line, or maybe hearing the waves at the beach while you jog on the boardwalk. But until you start chafing, the pain can mute the world out and all you hear is your body screaming. Body Glide is an anti-chafing and anti-blister balm thats easy to rub on and go. My team created social media posts for Body Glide in which the audience can hear the feeling of chafing vs. not chafing on a run.

Copywriter: Emily Mattice and Zoe Williams
Art Director: Christina Hoang
Creative Director: Jay Adams