WHY IS EVERYTHING SO DIFFICULT?!

Headline driven project for Tamiflu, by letting the typeface become the voice. My partner, Edgar Zayas and I came up with the concept of Everything is difficult to do when you're sick. Like sleeping while your nostrils are clogged, then you breathe with your mouth all wide open, then you drool all over the pillow and now you have to wash it, then you have to travel to the laundry room…

then you have an appreciation for staying healthy.

Copywriters: Christina Hoang & Edgar Zayas
Art Directors:  Christina Hoang & Edgar Zayas
Creative Director: Marcel Jennings